Looking for a professional sommelier or sake expert for your corporate event, trade fair, exhibition, or client entertainment in Bangkok?
Wine & Spirit Academy Bangkok (WSA) delivers premium, turnkey sommelier services tailored for international companies, brands, embassies, and event organizers. From high-end client dinners to large-scale exhibitions and product promotions, our certified sommeliers and sake specialists make your event memorable, professional, and commercially effective.
With more than 18 years of experience working with multinational corporations, we understand exactly what companies need: flawless execution, sophisticated yet approachable experiences, strong brand alignment, and measurable ROI — whether you want to impress VIP clients, reward your team, launch a new product, or generate leads at a trade show.
Corporate Sake Events
Premium Sake Experiences for Corporate Clients
Japanese sake has become increasingly popular among international companies in Thailand for its elegance, versatility, and strong cultural appeal. WSA offers fully customized corporate sake events that perfectly suit Asian-focused clients, Japanese companies, luxury brands, and teams looking for something unique and memorable.
Our corporate sake offerings include:
- Sake Tasting Masterclasses (90–120 minutes) – Introduction to Junmai, Ginjo, Daiginjo, sparkling sake, and aged sake
- Sake & Thai Cuisine Pairing Sessions – Expert pairing with Thai dishes (very popular with international guests)
- Sake Blending Workshop – Interactive team-building where participants create their own original sake blend
- Premium Sake Dinner Experiences – Multi-course dinner with live sommelier pairing
- Sake Exhibition Activation – Elegant tasting booth for trade shows and product launches
All sake events are led by our certified Sake Sommelier instructors who are fluent in English and thai as well as experienced with corporate audiences.
Sommelier Services for Fairs, Exhibitions & Trade Shows
Professional Sommelier & Hold Bar Services for Exhibitions
Stand out at your next fair, exhibition, or trade show with a professional sommelier hold bar and live activation managed by WSA.
We provide complete exhibition solutions including:
- Professional Hold Bar / Tasting Station – Elegant bar setup with sommelier serving premium wines or sake
- Live Masterclasses at the Booth – Short 20–40 minute educational tastings every hour to attract visitors
- Product Promotion & Sampling – Trained sommeliers who expertly present and promote your wines, sake, or spirits
- VIP Lounge Experiences – Private tasting area for key clients and partners
- Lead Generation Activities – Interactive games, blind tasting challenges, or pairing sessions to collect quality leads
- Branded Wine & Sake Experiences – Custom activations that perfectly align with your brand image
Our sommeliers are trained to be both educational and sales-oriented — they know how to engage visitors, highlight your product’s unique selling points, and convert interest into business opportunities.
Whether you are exhibiting at Thaifex, Food & Hotel Thailand, Bangkok Gems & Jewellery Fair, or any corporate exhibition, we can design a turnkey activation that maximizes your booth traffic and ROI.

| Service Type | Duration | Ideal Guest Size | Key Features | Best Suited For |
|---|---|---|---|---|
| Executive Wine / Sake Tasting | 60–90 min | 10–50 | Premium selection + professional pairing | Client entertainment |
| Corporate Team Building Workshop | 2–3 hours | 15–100 | Games, blending, blind tasting | Team building & staff incentives |
| Sake Masterclass & Pairing | 90–120 min | 10–80 | Deep dive into sake grades + Thai food pairing | Japanese & Asian-focused companies |
| Exhibition Hold Bar + Masterclass | 1–3 days | 100–2000+ | Live bar, hourly masterclasses, product promotion | Trade shows & exhibitions |
| Gala Dinner Sommelier Service | Full evening | 50–400 | Full wine/sake pairing with multi-course dinner | Annual dinners & corporate galas |
| Branded Product Launch Activation | 2–4 hours | 30–200 | Themed tasting + brand storytelling | New product or brand launches |
FAQ
Can you provide sommeliers for trade fairs and exhibitions in Bangkok? Yes. We specialize in professional hold bar services, live masterclasses, and product promotion activations for exhibitions.
Do you offer corporate sake events? Yes. We provide full sake tasting masterclasses, pairing dinners, and exhibition activations tailored for corporate clients.
Are your sommeliers experienced with international corporate events? Absolutely. All our sommeliers are fluent in English and Thai, and have worked with multinational companies, embassies, and luxury brands.
Can you help promote our wine or sake products at an exhibition? Yes. Our sommeliers are trained to promote products professionally while educating visitors and generating leads.
How far in advance should we book for an exhibition? We recommend 6–8 weeks in advance for exhibitions to secure the best sommeliers and wine/sake selection.

Témoignages
“WSA managed our exhibition hold bar at Thaifex perfectly. The sommeliers were professional, engaging, and helped us generate many quality leads.” — Marketing Manager, European Wine Import Company
“The corporate sake tasting for our Japanese clients was a huge success. Everything was perfectly organized and the feedback was excellent.” — Corporate Events Manager, Multinational Bank
“We have used WSA for both team building and exhibition activations. Their service is consistently outstanding.” — HR & Events Director, Global Tech Company


