Wine & Sake Training for Hotels and Restaurants in Bangkok 2026 — Wine & Spirit Academy Bangkok
Bangkok’s hospitality industry in 2026 is facing higher expectations than ever before — from both local Thai guests and international visitors. Five-star hotels, fine dining restaurants and upscale bars all need staff who can talk about wine and sake with genuine confidence, recommend food pairings accurately, and create memorable guest experiences that drive repeat visits and higher spend.
The reality, however, is that most F&B staff in Bangkok have never received structured, professional beverage training.
That is exactly the gap that Wine & Spirit Academy Bangkok (WSA) was built to fill.
WSA offers dedicated wine and sake training programs for HORECA businesses, fully customisable to the size of your team and the knowledge level of your staff — from a one-day sake sprint for front-of-house teams to a multi-day sommelier programme for F&B managers. Every programme is designed with one measurable objective: turn every guest touchpoint into revenue.
Why Does Your F&B Team Need Wine and Sake Training?
Knowledgeable Staff Drive Higher Check Averages
Hospitality industry research consistently shows that staff who can recommend wine with confidence increase average bill value by 20–35% per table. Wine and sake training is not a cost — it is a measurable investment with a clear return.
Bangkok Guests Are More Sophisticated Than Ever
Wine drinkers in Bangkok in 2026 know their appellations, ask about vintages, and compare grape varieties. Staff who cannot engage with these questions damage the reputation of the establishment — and leave money on the table.
Sake Is an Untapped Revenue Opportunity
The sake market in Thailand is growing rapidly, yet most F&B professionals still lack the foundational knowledge to sell it with confidence — they cannot explain the difference between a Junmai and a Daiginjo, do not know the right serving temperature, and cannot suggest pairings. Hotels and restaurants that train their teams on sake now will hold a clear competitive advantage as demand continues to rise.
HORECA Training Programmes at Wine & Spirit Academy Bangkok
WSA offers four HORECA training programmes for Bangkok businesses, each delivered by instructors with 18+ years of direct industry experience in F&B and wine. Every programme can be delivered in-house at your property or at WSA’s dedicated training facility at Ecole Ducasse Nai Lert Bangkok Studio, Lumphini.
🍷 Programme 1: HORECA Foundation of Sommelier Skills Basic
Level: Comprehensive · Suitable for all F&B team members Investment: ฿44,000 per group (up to 8 participants)
This is the flagship HORECA training programme at WSA — a full immersion in professional wine knowledge and guest service skills. Your team will leave able to engage with guests about wine immediately and confidently.
Programme content:
“The Essential Wine & Spirit Service class helped me train my restaurant staff. Their upselling and wine recommendations have improved overnight.” — Piyawat L., Restaurant Manager, Bangkok
→ View all HORECA Training Programmes
🥂 Programme 2: HORECA Sparkling Wine Immersive Programme
Level: Specialist · For Banquet, Bar & Beverage teams Investment: ฿36,000 per group (up to 8 participants)
Champagne, Prosecco, Cava and Crémant are consistently among the highest-margin products on any beverage list. Yet most F&B staff are unable to explain the difference between a Blanc de Blancs and a Rosé Champagne, or why one bottle is priced three times higher than another. This programme fixes that.
Ideal for:
Content covered: Regional history and production · Méthode Champenoise vs. Charmat · Sparkling wine styles and sweetness levels · Correct storage, chilling, service and sabrage · Pairing with event menus and fine dining
→ Enquire about this programme
🍶 Programme 3: HORECA Sake Professional — 1 Day
Level: Specialist · For hotel and Japanese restaurant F&B teams Format: 1 full day · 09:00–17:00 Certificate: Certificate of Completion issued by Wine & Spirit Academy Bangkok
Investment: ฿44,000 per group (up to 8 participants)
Sake is rapidly becoming a non-negotiable on premium beverage lists across Bangkok’s fine dining and omakase scene. Yet sake expertise among F&B professionals remains extremely rare. This programme gives your team everything they need to sell sake with knowledge and confidence from day one.
Full-day programme topics:
This programme is ideal for: Restaurant Managers · Head Sommeliers · F&B Directors · Bar Managers · Front-of-house staff seeking to upgrade · Hotels operating Japanese restaurants or maintaining a sake list
→ View details and enquire about HORECA programmes
🍽️ Programme 4: HORECA Wine Etiquette & Pairings
Level: Entry · For all front-of-house staff Investment: ฿21,600 per group (up to 8 participants)
The most accessible entry point into professional wine service — ideal for hotels and restaurants that want to raise the standard of wine service across an entire front-of-house team in a short, focused session.
Content covered: Wine service etiquette · Correct pouring and decanting technique · Food and wine pairing essentials · Introduction to major grape varieties · How to present a wine list and guide guests confidently
Ideal for: Hotel restaurant and room service teams · Wedding and banquet staff · Any front-of-house team with no formal wine training
→ View all HORECA Programmes
Trusted by Bangkok’s Leading Hospitality Organisations
| Company Name | Programme |
|---|---|
| LVMH | Wine & Spirit Staff Training |
| Four Seasons Bangkok | Sommelier & Wine Service |
| Thai Airways | In-flight Wine Knowledge |
| Dusit Thani | F&B Team Certification |
| Movenpick Hotels | Wine Etiquette & Pairing |
| Novotel Bangkok | HORECA Foundation Program |
| Miskawaan | Premium Hospitality Training |
I took the Foundation of Sommelier Skills class and it was brilliant! We tasted 10 different wines, and the depth of knowledge from the instructor was unmatched.” — Jirapat K., F&B Manager, Bangkok Hotel
“The Sake Studies Basic Program opened up a whole new world for me. I now understand rice polishing ratios, sake grades, and even how to pair sake with Thai food.” — Nattaya S., Head Sommelier, Bangkok Fine Dining
Why Choose Wine & Spirit Academy Bangkok?
Wine & Spirit Academy Bangkok (WSA) was founded by Anthony Caradec, a wine and F&B industry specialist with over 18 years of direct experience — making WSA the most trusted wine and sake training partner for luxury HORECA operators in Bangkok.
What sets WSA apart from any other training provider in Bangkok:
✅ Real industry experience — every WSA instructor has worked directly in luxury HORECA environments. This is practical, field-tested knowledge, not classroom theory
✅ Programmes built specifically for B2B — not adapted from consumer courses, but designed from the ground up around the operational realities of hotels and restaurants
✅ Fully customisable content — programme content is tailored to your wine list, your cuisine style, your team’s existing knowledge level and your guest profile
✅ Delivered in Thai and English — full accessibility for Thai-speaking teams, with no language barrier
✅ Industry-recognised certification — every programme issues a Certificate of Completion recognised by leading HORECA operators across Thailand
✅ Premium training facility — located at Ecole Ducasse Nai Lert Bangkok Studio, Lumphini, Pathum Wan — a professional culinary environment purpose-built for high-level beverage education
Flexible Training Formats
WSA understands that hotels and restaurants operate under tight scheduling constraints. We offer complete flexibility:
In-house Training — our instructors come directly to your property, at a time that works around your team’s schedule
Training at WSA Academy — held at our dedicated facility at Ecole Ducasse Nai Lert Bangkok Studio, Lumphini
Weekend Sessions — for teams unable to take time off during the working week
Multi-team Programmes — custom programmes spanning several departments or properties simultaneously
Related Articles:
If you would like to explore further before getting in touch:
Get a Custom Training Proposal for Your Team
WSA is ready to design the right training programme for your F&B team — whether you have 5 staff members or 50, whether you need a one-day introduction or a full certification pathway.
📞 Phone: 099-016-8838 (+66 99 016 8838 from outside Thailand)
📧 Email: wsafbscorporate@gmail.com
🕐 Office Hours: Monday–Friday, 09:00–20:00
📍 Location: Ecole Ducasse Nai Lert Bangkok Studio, 4 Soi Somkid, Lumphini, Pathum Wan, Bangkok 10330
→ View HORECA Programmes & Get in Touch
Wine & Spirit Academy Bangkok — Bangkok’s leading specialist in wine and sake training for the HORECA industry. Founded by Anthony Caradec with 18+ years of F&B industry experience.
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